Photography: BC Living Simply Beautiful and Extraordinary Man Box
BC Living is a local Vancouver lifestyle magazine whose editors design seasonal subscription boxes to offer a curated assortment of lifestyle products for the modern man and woman. These boxes, Simply Beautiful and Extraordinary Man are delivered to subscribers all across Canada, and the editors like to keep their picks to local Canadian brands.
Inside each keepsake box, customers will find surprise items for the home, beauty, skincare, snacks, and accessory items. These boxes are so sought after that the Simply Beautiful Box is Canada’s top subscription box!
How We Started with BC Living
The Modern Mix Marketing team was first connected with BC Living back in 2017 when Vanessa was featured on Global News in a lifestyle segment that explored the trend of subscription boxes. Subscription boxes were an up and coming trend back then, and Vanessa reached out to BC Living to include their newly launched Simply Beautiful and Extraordinary Man boxes on the news segment.
That segment began the relationship between Vanessa and BC Living; Vanessa kept in touch with the team and they continued to cross paths on multiple occasions, collaborating on box reviews on her hobby lifestyle blog, Modern Mix Vancouver.
Styling + Photography
In 2020, Vanessa and Modern Mix Marketing were hired to take branded box and product photography for BC Living’s summer 2020 boxes. The BC Living team was so happy with the final product that Vanessa has since completed the same project for their fall 2020, winter 2020, and spring 2021 boxes too!
Vanessa wanted the photos to emulate the experience box subscribers have when they open their package, so she shot everything in a home setting. She kept the background neutral so that the products would be the feature of the shot, and kept to simple textures so as not to distract from the box design itself.
Because each box is sent out seasonally, Vanessa played with that and chose props that reflected the season at the time, like a patio chair for the summer box, simple greenery and pumpkins for the fall box, and faux fur for the winter box. Different cropped formats provided versatility in the shots, allowing them to be used for BC Living’s social media, website, and blog.
Notice any familiar brands? Two of Modern Mix Marketing’s other clients have been featured in these box subscriptions, including NENA Skincare and Naked Snacks (now known as Laid Back Snacks).
"As the editor-in-chief of BCLiving and the brand manager of Simply Beautiful, I have worked with Vanessa Choot in various capacities. She is a talented writer, marketer and photographer, but what I enjoy most about working with her is that she is a great communicator, always completes assignments on time, and I know I can rely on her to do any job I require above and beyond my expectations. I highly recommend Vanessa without any hesitation!"
- Janine Verreault, Editor-in-Chief of BC Living and Brand Manager of Simply Beautiful
We’re so excited to see what the editors at BC Living come up with for this year’s boxes! If you’re looking to bring your brand to life with social media and/or product and lifestyle photography, reach out to us at hello@modernmix.marketing.